Nowadays, PPC advertising is an important step in influencing the visibility of products on Amazon. In addition to sponsored products, Amazon also offers the option of sponsored brands. With the right advertising strategy, a PPC (Pay per Click) campaign can accelerate sales and sustainably influence the visibility of a product in the organic Amazon ranking. The aim of an SEA-optimized PPC campaign at Amazon Advertising Management should be maximum visibility (impressions) with a maximum conversion rate and a minimum ACOS (advertising cost of sale).