Especially at the beginning of Amazon it was common practice that the offer on Amazon was sufficient to generate its sales. Those days are long gone, because nowadays content can be a competitive advantage.
Amazon Content Optimisation
What for Amazon Content Optimization?
What does Content Optimization mean?
Amazon content optimization takes place on various components of the product detail page. The most important components of Amazon content optimization are 1) Targeted keyword research, 2) An informative presentation and 3) Branding.
1) Keyword Research
Products are placed with the target group based on keywords. Depending on how extensively suitable keywords for Amazon content optimization have been researched and implemented, this can of course also have an impact on the ranking of a product for a specific keyword or a keyword phrase. It is absolutely important that the search terms match so that the conversion is as high as possible and the dropout rate is minimized.
2) Information
Amazon customers compare products and are always looking for information. If a product is not presented in detail and a maximum of information is made available, this has a direct impact on the customer experience and this can have a number of consequences:
- Customer leaves the product page and cancels the purchase
- Customer buys the product, but is disappointed when using it
- The customer is insecure and asks many questions
- Selling rate is falling
- Customer is looking for an alternative brand
- Customer leaves a negative review
3) Branding
Branding is an essential part of Amazon content optimization and consists of various components. Brand registration is the basis for sustainable branding. In addition, the correct information is displayed as well as the expanded display using Aplus in the lower part of the product page. Aplus helps the customer to understand the product even better and helps the seller to increase the length of stay and the sales rate.
Why? Customers associate the product presentation with the quality of the product. What is often underestimated, on average, every 100th visitor buys a product. That means, if you multiply the number of sales by 100, you know how many customers have potentially seen the product and the brand. How would you like to present yourself?
Amazon content optimization is the basis for success on Amazon. Without Amazon content optimization, a significant competitive advantage is missing in today’s world to draw the customer’s attention to your products and to convince them of the purchase.
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