Especially at the beginning of Amazon it was common practice that the offer on Amazon was sufficient to generate its sales. Those days are long gone, because nowadays content can be a competitive advantage.
Especially at the beginning of Amazon it was common practice that the offer on Amazon was sufficient to generate its sales. Those days are long gone, because nowadays content can be a competitive advantage.
Amazon content optimization takes place on various components of the product detail page. The most important components of Amazon content optimization are 1) Targeted keyword research, 2) An informative presentation and 3) Branding.
Products are placed with the target group based on keywords. Depending on how extensively suitable keywords for Amazon content optimization have been researched and implemented, this can of course also have an impact on the ranking of a product for a specific keyword or a keyword phrase. It is absolutely important that the search terms match so that the conversion is as high as possible and the dropout rate is minimized.
Amazon customers compare products and are always looking for information. If a product is not presented in detail and a maximum of information is made available, this has a direct impact on the customer experience and this can have a number of consequences:
Branding is an essential part of Amazon content optimization and consists of various components. Brand registration is the basis for sustainable branding. In addition, the correct information is displayed as well as the expanded display using Aplus in the lower part of the product page. Aplus helps the customer to understand the product even better and helps the seller to increase the length of stay and the sales rate.
Why? Customers associate the product presentation with the quality of the product. What is often underestimated, on average, every 100th visitor buys a product. That means, if you multiply the number of sales by 100, you know how many customers have potentially seen the product and the brand. How would you like to present yourself?
Amazon content optimization is the basis for success on Amazon. Without Amazon content optimization, a significant competitive advantage is missing in today’s world to draw the customer’s attention to your products and to convince them of the purchase.
We are always interested in new projects – regardless of whether they are large or small. Send us an e-mail using the contact form and we will contact you shortly. Alternatively, you can call us Monday through Friday between 9:00 a.m. and 6:00 p.m.
Wir verwenden Cookies. Einige davon sind technisch notwendig, andere helfen uns, unser Angebot zu verbessern und Ihnen ein besseres Nutzererlebnis zu bieten. Zu unseren Datenschutzbestimmungen. Folgende Cookies akzeptieren Sie mit einem Klick auf Alle akzeptieren. Weitere Informationen finden Sie in den Privatsphäre-Einstellungen, dort können Sie Ihre Auswahl auch jederzeit ändern. Rufen Sie dazu einfach die Seite mit der Datenschutzerklärung auf.
Hier haben Sie die Möglichkeit individuelle Cookie Einstellungen vorzunehmen.
FunctionalFunktionale Cookies ermöglichen es einer Webseite, bereits getätigte Angaben (wie zum Beispiel Benutzernamen, Sprachauswahl oder der Ort, an dem Sie sich befinden) zu speichern und dem Nutzer verbesserte, persönlichere Funktionen anzubieten.
AnalyticalUnsere Website verwendet analytische Cookies, die es ermöglichen, unsere Website zu analysieren und u.a. im Hinblick auf die Benutzerfreundlichkeit zu optimieren.
Social MediaUnsere Website platziert Social-Media-Cookies, um Ihnen Inhalte von Drittanbietern wie YouTube und FaceBook anzuzeigen. Diese Cookies können Ihre persönlichen Daten verfolgen.
WerbungUnsere Website platziert Werbe-Cookies, um Ihnen auf der Grundlage Ihrer Interessen Werbung von Drittanbietern anzuzeigen. Diese Cookies können Ihre persönlichen Daten verfolgen.
AndereAlle anderen Cookies
This content is blocked. Accept cookies within the '%CC%' category to view this content.